Piracy is akin to digital bootlegging. Look at alcohol, people were up in arms because of how inaccessible and expensive it was back in Prohbition. So what'd they do? Bootlegging. You can see the trend clearly. Now look at what's going on now. Games and other media content, inaccessible and expensive. So now people are trying to grab it, while people are also developing indie alternatives for less (or no) of a cost.
When piracy's brought into the fold for digital content, one has to keep in mind that it's a copy being made. The original work's not been ripped out of the tape vault. It's been copied and distributed. So the question lies to whether any real loss of money or product can be attributed. Yeah, while I go around and pay for about every game that I get (Steam, Origin, GOG, Gamersgate), media needs to get its head out of its ass. Seriously, $60+ upwards for a new game that's a rehash of the last one with extra HDR bloom? Lack of innovation, lack of competition and lack of consumer interest is what equals lost sales, not piracy.
We're going at it tonight tonight There's a party on the rooftop top of the world Tonight tonight and we're dancing on the edge of the Hollywood sign I don't know if I'll make it but watch how good I'll fake it It's all right, all right, tonight, tonight