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Galvanizing Your Company

* Caterpillar Inc. has also seen positive results from the use of social media from a multichannel standpoint as well. Today the B2B manufacturer is reaching customers via YouTube, Twitter, LinkedIn and Google+. The company has also integrated its CRM system, Salesforce.com, with it social media sites. Caterpillar reports that this is a major process improvement as their current generation of customers are adopting Facebook as a platform to learn about new products.
* Getting the most value out of social media needs to be a strategic part of any marketing department—integrating legacy, third-party, CRM and pricing systems together to give sales and service all of the information they need to responsively serve customers. The B2B companies that are excelling at social media today commit and excel at integrating these systems together to reduce the time it takes to get customers and prospects the information they need. It’s no secret that any customer or prospect on social media sees time itself as much more compressed than those using other channels.The expectation of immediate response is always there; it’s critical how B2B manufacturers(www.51trading.com) choose to respond and manage it.

B2B Manufacturers Need to

For business-to-business (B2B) marketers, 2013 could be the best year ever, or just another one of barely getting by. Just hitting the metrics on scorecards and dashboards or really making an impact on the businesses they are responsible for. In 2013, prospects are more selective than ever with their time. They expect so much more than just a data sheet or a series of choreographed PDFs to each of their stages of the buying process. They want to know that your company is in their corner and gets their problems—not at a simple level but at the very heart of who your company is. This is especially the case with B2B manufacturers(www.51trading.com) who have deep expertise in solving complex problems. They especially need to connect quickly with prospects to get sales cycles moving. 2013 is going to be a year full of great marketing intensity. It is up to B2B marketers to choose if they want to compete at that level or not right now.