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Galvanizing Your Company

* Caterpillar Inc. has also seen positive results from the use of social media from a multichannel standpoint as well. Today the B2B manufacturer is reaching customers via YouTube, Twitter, LinkedIn and Google+. The company has also integrated its CRM system, Salesforce.com, with it social media sites. Caterpillar reports that this is a major process improvement as their current generation of customers are adopting Facebook as a platform to learn about new products.
* Getting the most value out of social media needs to be a strategic part of any marketing department—integrating legacy, third-party, CRM and pricing systems together to give sales and service all of the information they need to responsively serve customers. The B2B companies that are excelling at social media today commit and excel at integrating these systems together to reduce the time it takes to get customers and prospects the information they need. It’s no secret that any customer or prospect on social media sees time itself as much more compressed than those using other channels.The expectation of immediate response is always there; it’s critical how B2B manufacturers(www.51trading.com) choose to respond and manage it.

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