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B2B Manufacturers Need to

For business-to-business (B2B) marketers, 2013 could be the best year ever, or just another one of barely getting by. Just hitting the metrics on scorecards and dashboards or really making an impact on the businesses they are responsible for. In 2013, prospects are more selective than ever with their time. They expect so much more than just a data sheet or a series of choreographed PDFs to each of their stages of the buying process. They want to know that your company is in their corner and gets their problems—not at a simple level but at the very heart of who your company is. This is especially the case with B2B manufacturers(www.51trading.com) who have deep expertise in solving complex problems. They especially need to connect quickly with prospects to get sales cycles moving. 2013 is going to be a year full of great marketing intensity. It is up to B2B marketers to choose if they want to compete at that level or not right now.

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